More and more people are preferring to shop online rather than going to a physical shop and malls to buy things because online stores are more convenient and less time consuming. Over the years e commerce has evolved. Since its conception in 1963 a lot of improvements have occurred in the sector which has really promoted the growth and spread of e commerce all over the world.
This has however increased competition in the e commerce industry. In order to beat competition online merchants have embraced new technology and tricks to market their stores and increase sales.
Bellow are some tricks online merchants use in order to pull traffic to their store and increase sales.
1. Writing a blog.
Blogs are one of the best ways of pulling traffic to an online store which in the end my be converted to sales. On a blog an online store owner could publish product reviews and describe what is being sold and convince potential buyers to buy the products from the store.
However in order for the blog to reach a wider audience of potential clients a lot of important technicalities such as optimizing the blog for the search engines must be considered. Sharing the blog posts on social media too could also increase the amount of traffic to the online store.
2. Social media marketing.
Social media is one the greatest invention ever created by man. Social media platforms have many users, Facebook alone has over a billion users world wide making the use of social media a very effective marketing platform.
Use of social media is also one of the cheapest form of marketing compared to other modes of marketing. Although traditionally created for social interaction between people, social media has evolved and enterprising businesses are now marketing themselves on social media.
3. Email marketing.
Email marketing is the act of sending emails marketing a product or services to potential clients. In order for email marketing to work efficiently an online store owner should build a list of potential clients to send the emails to.
Email marketing is relatively easy can become an automatic process. Email marketing also opens a communication channel between the potential client and the owner of the store making it easy to improve and explain to them about service’s and products being sold.
4. Sending free samples to clients, popular magazines, blogs and major influencers
Sending free sample to potential and current clients is a good way of directing traffic to an e commerce store and increase sales. Sending free samples to large magazines, blogs with a larger audience’s and to major influencers will help your product reach more potential clients through them.
They can also vouch for an e commerce store and the products, making the potential clients have more confidence in the online store and the products.
5. Client reviews.
Client reviews help other new potential visitors to the online store rate the store even before they use the store. Asking for client reviews from previous buyers will help new buyers have confidence in the online store bringing in more traffic to the store and increasing sales.
Client reviews also updates the online store helping it to rank higher as the Google search engine craws through the product page.
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